Stop Paying For Useless Rehashed Mortgage Leads!
=============================================
My Secret Online Lead Generating Formula!
by: Damon Bailey, President
DBKS Marketing Group, Inc.
=============================================
Here's my secret formula for generating mortgage leads online.
--------------------------------------------------------
Step #1: Center Your Entire Online Mortgage Business On a Specific Niche
--------------------------------------------------------
The first thing you need to understand to successfully generate mortgage leads online is you must target a specific niche.
People come online looking specific information. And if your web site immediately identifies with them offering the exact information they're looking for - your site will generate tons of extremely qualified leads.
Yeah you will generate a lot less leads than your competitors but because your leads are extremely qualified you will be able to easily convert those leads into actual clients of your mortgage services.
--------------------------------------------------------
Step 2: Develop a strong niche within your Niche.
--------------------------------------------------------
Now this may sound confusing at first. What do I mean by developing a niche within a niche? Here's what I mean:
Let's say for example, your chosen target market is the first-time homebuyer. You have a lot of SPECIFIC knowledge on how first-time homebuyers with bad credit can qualify for a home loan.
Well then if that is the case you should develop a site solely focused on bad credit first-time homebuyer loans.
This is developing a niche within niche. First you specifically target a real estate niche. Then you offer this niche specific information that only you can offer.
-------------------------------------------------------
Step 3: Have a Strong Pipeline
-------------------------------------------------------
Ok, now for step three of our formula for success, generating mortgage leads online:
Once you figured out your target market and figured out exactly what type of INFORMATION you are going to provide this target market. Then its time to develop a strong pipeline that feeds your prospects the exact information they are looking for until they are ready to do business with you. Here's what I mean:
1) First develop an INFORMATIONAL SITE that attracts your perfect prospects and educates them on your specific real estate niche.
2) Second develop a contact grabbing mechanism site (CGM) in which you suck their contact information, so you are guaranteed future follow-up.
3) Develop a strong follow-up process, using your web site along with email, which establishes trust and credibility, which leads to your potential clients doing business with you.
--------------------------------------------------------
Step 4: Continued Follow-up with Aggressive Referral Marketing
--------------------------------------------------------
Last and final step of my formula for success when generating mortgage leads online.
Now, it's time to effectively follow-up with your prospects guaranteeing future business and continued referrals.
Each client and even the qualified prospects that you generate are worth a fortune to you for years to come, if you use the power of LEVERAGE or referral marketing.
There are many effective ways to follow-up with your prospects via email that can lead to tons of referrals and future business. One of the most powerful forms of this is through viral marketing strategies. Simply meaning,
Develop INFORMATION that your prospects and clients would be more than willing to pass on to their friends and family. Then encouraging them to pass along your quality information in return for something of value.
© 2002 DBKS Marketing Group, Inc.
========================================
How much are target qualified mortgage leads Worth To Your Business? Damon Bailey has developed the most powerful way for Lenders/Mortgage Brokers to generate all the leads they will ever need.
Using is simple ingenious easy to implement system you'll guaranteed generate more qualified mortgage leads than you can possible handle
Developing An Effective Mortgage Lead Generating Web Site
==============================================
Developing An Effective Mortgage Lead Generating
Web Site
by: Damon Bailey, President
DBKS Marketing Group, Inc.
==============================================
Here's an effective mortgage lead generating web site.
It's very simple. But like most simple things, it's very effective.
I call it a CGM site. Contact grabbing mechanism site. It's main purpose or should I say its only purpose is to gather your prospects contact information.
Always remember:
Your main purpose for developing a mortgage web site is to gather leads. Nothing more, nothing less. Let me say that again.
Your only purpose for having a mortgage web site is to gather leads. Got it. Good. Let's continue.
Your CGM site should contain between 3-5 pages. It should contain your main page, which is where you make your offer. Your contact page. Your about us page. Your thank-you for taking me up on my offer page. And the fifth page would be your related resource page. This is where you would include your network web sites.
You must create a direct marketing approach. You want to persuasively sell your potential client on your offer in exchange for your contact information. Your main page must present an offer so compelling that they are force to hand over their information and eager to hear from you again.
The first thing your prospects should see when they enter your site is your As you can see attention-grabbing headline. Following the headline should be your sales message that leads your prospects to your CGM offer. That's it.
Extremely simple, but extremely effective.
The only thing you have to worry about is developing a power lead generating sales message that literally forces your prospects to take you up on your CGM offer.
So what makes CGM sites so powerful?
Simple. They're focused. The have a single purpose. Most mortgage web sites are not effective because they lack a focus and purpose. Most Lenders web sites are just have a ton of useless information, forcing your prospects to weed through all the junk to get to what they are looking for. But, not a CGM site
If built correctly, your CGM site will offer your potential client exactly what they are looking for in exchange for their contact information. And what does that do for you.
It fills your email box full of target, qualified leads day in and day out. Which is exactly what you're looking for when your come online. I'll repeat it again.
Your main purpose for having a mortgage lead generating web site is to effectively gather your prospects' contact information.
© 2002 DBKS Marketing Group, Inc.
========================================
How much are target qualified mortgage leads Worth To Your Business? Damon Bailey has developed the most powerful way for Lenders/Mortgage Brokers to generate all the leads they will ever need.
Using is simple ingenious easy to implement system you'll guaranteed generate more qualified mortgage leads than you can possible handle.
Mission Statement
To make you independently free to generate your own
primary leads without the high cost of purchasing others worthless lists.
