The Secret to Your Success ============================================= My Secret Online Lead Generating Formula! by: Damon Bailey, President DBKS Marketing Group, Inc. ============================================= Here's my secret formula for generating mortgage leads online. -------------------------------------------------------- Step #1: Center Your Entire Online Mortgage Business On a Specific Niche -------------------------------------------------------- The first thing you need to understand to successfully generate mortgage leads online is you must target a specific niche. People come online looking specific information. And if your web site immediately identifies with them offering the exact information they're looking for - your site will generate tons of extremely qualified leads. Yeah you will generate a lot less leads than your competitors but because your leads are extremely qualified you will be able to easily convert those leads into actual clients of your mortgage services. -------------------------------------------------------- Step 2: Develop a strong niche within your Niche. -------------------------------------------------------- Now this may sound confusing at first. What do I mean by developing a niche within a niche? Here's what I mean: Let's say for example, your chosen target market is the first-time homebuyer. You have a lot of SPECIFIC knowledge on how first-time homebuyers with bad credit can qualify for a home loan. Well then if that is the case you should develop a site solely focused on bad credit first-time homebuyer loans. This is developing a niche within niche. First you specifically target a real estate niche. Then you offer this niche specific information that only you can offer. ------------------------------------------------------- Step 3: Have a Strong Pipeline ------------------------------------------------------- Ok, now for step three of our formula for success, generating mortgage leads online. Once you figured out your target market and figured out exactly what type of INFORMATION you are going to provide this target market. Then its time to develop a strong pipeline that feeds your prospects the exact information they are looking for until they are ready to do business with you. Here's what I mean: 1) First develop an INFORMATIONAL SITE that attracts your perfect prospects and educates them on your specific real estate niche. 2) Second develop a contact grabbing mechanism site (CGM) in which you suck their contact information, so you are guaranteed future follow-up. 3) Develop a strong follow-up process, using your web site along with email, which establishes trust and credibility, which leads to your potential clients doing business with you. -------------------------------------------------------- Step 4: Continued Follow-up with Aggressive Referral Marketing -------------------------------------------------------- Last and final step of my formula for success when generating mortgage leads online. Now, it's time to effectively follow-up with your prospects guaranteeing future business and continued referrals. Each client and even the qualified prospects that you generate are worth a fortune to you for years to come, if you use the power of LEVERAGE or referral marketing. There are many effective ways to follow-up with your prospects via email that can lead to tons of referrals and future business. One of the most powerful forms of this is through viral marketing strategies. Simply meaning; Develop INFORMATION that your prospects and clients would be more than willing to pass on to their friends and family. Then encouraging them to pass along your quality information in return for something of value. © 2002 DBKS Marketing Group, Inc. ======================================== How much are target qualified mortgage leads Worth To Your Business? Damon Bailey has developed the most powerful way for Lenders/Mortgage Brokers to generate all the leads they will ever need. Using is simple ingenious easy to implement system you'll guaranteed generate more qualified mortgage leads than you can possible handle CLICK ON BOOK TO ORDER